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  • Dr. Rishika Sahay

One Step Closer to Atmanirbhar Bharat

Updated: Jun 17

As India is moving towards becoming Atmanirbhar, I was just wondering if the same could happen in Dentistry too. Right from the beginning, as Dentistry and dental products started evolving, we have always been dependent on Western countries for literally everything. Be it leading companies of toothbrush & toothpaste, products used by dentists, new technologies in dentistry, we have always looked up to them, almost everything has been inspired by them.


Earlier, Indians had their own approach for oral hygiene maintenance based on Ayurveda, but because the newer methods were so well researched, reliable, and most importantly well-advertised, we always got convinced that it is better than our traditional methods.

But as we move towards becoming Atmanirbhar, we can bring about some changes here too because believe me, our methods were no less, it was just not well presented or advertised. There were still many companies who kept manufacturing their products with ingredients based on Indian Medicine, even after facing huge competition with the foreign products which we (consumers) believed more in.


I’m going to give you 5 reasons why you should move towards Indian companies ditching your old trusted brands:

  1. Many researches, actually show that the Indian manufactured herbal toothpastes are as effective in removing plaque as that chemical-based toothpaste with an added benefit of no side effects.

  2. On the other hand, chemicals like Fluoride, Sodium Lauryl Sulfate, etc. causes serious harm to the body. Right now, there is a trial going on under the Toxic Substances Control Act in the U.S. regarding the harmful effects of Fluoride. So, if the people who came up with the idea of such harmful chemicals in dentistry are considering a change in their products then why not us?

  3. That was about herbal brands, but there are also so many Indian brands that produce their own conventional toothpastes and toothbrushes. But the problem is that their production, variety, advertisement is much lower than that of other foreign brands.

  4. According to an article, toothbrushes were actually being exported from India to other countries because of its good quality and cheap price. But this started changing after the Chinese came into the market. They started producing toothbrushes at much lower prices and the Indian Market started to collapse. And, no one ever took the pain of creating their own brand. Indian Manufacturers were only on a contract basis with the larger Multinational Companies. There are however a few Indian brands, but they invest the major part of the time in manufacturing toothbrushes for other big companies. And also, there is not much variety seen in the Indian Market like an electric or sonic toothbrush. That’s the reason no Indian toothbrush brand is Blooming like the other foreign brands.

  5. Some of the Indian companies produce really good bamboo toothbrush. So if you can only work on your brushing technique a little bit instead of relying on the advanced design of bristles, this can be a really good option as it does the work and also is environment friendly.

Now, I’m not suggesting you cut off from what you’ve always believed in. The brands are really nice and well researched and there’s a reason why people rely on them mostly. But if you can find some alternative to it, which you can if you research a bit, go for that. This will only encourage our Indian brands more and seeing that people actually believe in them so much, they may come forward and start producing at a much larger scale with even more efficiency.

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